How Kim’s Half-Sister Kylie Became the Most Influential Kardashian

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The ultrafamous Kardashian clan is seeing upheaval in terms of power and influence. To most of the general public—those without a permanent bookmark to TMZ.com—Kim Kardashian is the most well-known sister. Even her involvement in a silly iPhone game brought in $200 million. But Kim’s fashion influence among young women is quickly trailing off, losing steam to her youngest two sisters.

Kylie and Kendall Jenner—Kim’s teenage half-sisters—are the children of mom Kris Jenner and Olympic gold medalist Bruce Jenner. Kendall is a professional model, with several magazine covers and runway appearances. And yet 17-year-old Kylie is actually more influential among teenage consumers.

According to data provided by fashion site Polyvore, an analysis of its 20 million monthly unique users shows that Kylie has been gradually trending up compared with her sisters in the past two years. As a haven for women 18 to 24, Polyvore’s users represent the shoppers on the edge of the fashion industry—and those with a parent-paid credit card. Below is the daily search interest for each of the five sisters since July 2012. You can see the two spikes are around Kim’s wedding to Kanye West and Kendall’s work as a rising model during New York Fashion Week:

 

“One of Kylie’s defining moments was showing up at Kim’s wedding with blue hair, eventually leading to her own hair-extension line,” says Kris Jenner, Kylie’s “momager.” “She drove herself to the beauty shop and did it herself.” Kylie changed it back to black after a few months, “but fans wanted the blue hair” back. Kris says her daughter’s style has taken off because “young women that age can go to their own closets and put it together.” It’s a “very accessible look.” (Her line of hair extensions is called Kylie Hair Kouture, borrowing the family’s K-based naming convention.)

Kylie is already a millionaire. It’s reported she makes $5,000 per episode on the family’s show, Keeping Up With the Kardashians, despite her reluctance to be on camera much. She gets paid thousands of dollars for promotional tweets and has done some modeling on the runway, in magazines including Seventeen, and for Sears (SHLD). Kylie also has her own endorsement contracts with Opi nail polish and PacSun (PSUN) clothing. Since she’s too busy working to go to high school, she’s now home schooled instead.

Kris doesn’t criticize any of Kylie’s fashion picks. “I let her go with it, and sometimes she can make her own mistakes, but that’s a good thing,” she says. “She’s 17 years old and has the rest of her life to mess around.”

Kylie was the third-most relevant Kardashian sister two years ago but has slowly climbed her way up the ranks. The chart below shows the same search interest data, but smoothed out to show the trends more clearly. Kylie’s self-proclaimed “girly goth” and “super edgy” looks have inspired countless admirers and copycats—including big sis Kim, who donned some #KylieSwag two months ago. “I realized two to three years ago, my older daughters were asking Kylie for fashion advice,” Kris says. And, of course, you can find a lot of these looks in the family’s Steve Madden fashion line. “Kylie decided she had this edgy style she wanted to bring to the table, and she wasn’t satisfied going along with what Kendall wanted.”

 

Among younger fans, high-fashion Kendall has been more popular than Kim for the past couple of years. Kim dropped to No. 3 after her wedding hoopla was over—and has stayed there since. Kim turns 34 later this month, and in the minds and purses of young female consumers, she’s already been surpassed by sisters half her age. From Mom’s point of view, that’s the beauty of the machine: “The girls all are different heights, shapes, sizes. There is something for everyone.”

The family business is minting money. In 2010 they brought in an estimated $65 million for Keeping Up With the Kardashians, along with spinoffs, mentioning brands in tweets, pitching weight-loss products, opening clothing stores, and endorsing Skechers (SKX) shoes. There’s also personal appearance fees, staged photos, fragrance deals, best-selling books, and a lifestyle collection at Sears. A show renewal in 2012 earned the family another $40 million. And the family’s fashion empire had retail sales of $600 million in 2013, bringing the sisters a cut of about $30 million.

But Kylie is the youngest child; the future of the family business relies on her. Season 10 of Keeping Up With the Kardashians started filming on Monday, and it will be interesting to see if Kylie ends up playing a bigger role than in the past. “It’s much more an emotional question than a business question,” Kris says. “It will make me sad if she moves out.” Still, Kylie probably wouldn’t stray too far: “We spend every waking moment together—she’s a very supervised kid.” Plus, Kris notes, “Kourtney is 35 years old, [and] I deal with her stuff every day.”

Now Kylie Jenner turns businesswoman as she announces her own line of hair extensions

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With her sister Kendall taking the modelling world by storm, it was only a matter of time before Kylie found her own direction.

The youngest Jenner girl has discovered her entrepreneurial streak – much like sisters Kim, Khloe and Kourtney – by releasing a line of hair extensions.

The 17-year-old took to her Instagram on Monday to announce a partnership with Bellami Hair, saying: ‘Kylie Hair Kouture coming soon…sooo excited follow @bellamihair for more details!’

Kylie Jenner Launches Hair Extensions Line as Keeping Up With the Kardashians Season 10 Filming Starts

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Kylie Jenner is known for her penchant for switching up hairstyles. Just in recent months she’s gone from blue to black, from a bob to long—and there was even a birthday buzz cut thrown in there.
So Kylie’s latest business venture—a line of hair extensions called Kylie Hair Kouture—makes perfect sense, considering she never keeps the same hairstyle for too long.
The 17-year-old announced her partnership with clip-in hair extension brand Bellami Hair on Instagram, posting a picture of her sporting some Rapunzel-length locks with the caption: “Kylie Hair Kouture coming soon…sooo excited follow @bellamihair for more details!”
While Kylie and her sister Kendall Jenner have teamed up with fashion labels like Steve Madden and PacSun before, this marks Kylie’s first solo beauty collab.

But of course she isn’t the first in the family to take on a hair care endeavor. Her older sisters Kim Kardashian, Khloé Kardashian and Kourtney Kardashian will be teaming up with Farouk Systems for a new line of hair tools and styling products called Kardashian Beauty, set to launch in the spring of 2015.
Kylie Hair Kouture also comes on the heels of the filming of new episodes of Keeping Up With The Kardashians—which is in its tenth season now. Kourtney posted a picture on her Instagram of the three elder Kardashian sisters with the caption, “Sisters back to filming! Season 10! Day 2…”
We’d say between Kylie Hair Kouture and Kardashian Beauty, it’s never been easier to replicate the Kardashian/Jenner clan’s famous raven tresses.

Kendall Jenner Jaden Smith: Rob Kardashian’s ‘KUWTK’ Sister Hangs with Sister Kylie’s Rumored Love in Paris

jeden-smith-2Kendall Jenner recently got very silly while hanging out with family pal, Jaden Smith!
Taking a break from strutting her stuff on runways during Paris Fashion Week, Justin Bieber’s dinner buddy called on Will Smith’s son and her other friend, Hailey Baldwin for some good fun. And the trio seemed very happy while spending time together in the City of Lights.

“Pay no mind,” wrote Jenner, alongside the picture of her and Smith strolling on a Parisian street.
The snapshot, posted to the leggy model’s Instagram, showed Smith in a mushroom themed top hat. And Jenner had on a black bomber coat and a hilarous hat full of what looked like Thanksgiving turkey legs.
Glad to see the “Keeping Up With the Kardashians” star’s funny side?
Smith has been a longtime family friend to the Kardashians, especially his peer, Kylie. But lately, Jada Pinkett Smith’s son has kept it low-key when it comes to appearing with the reality TV family in public.
However, Smith and Kylie Jenner did supposedly make out at sister, Kim Kardashian and Kanye West’s wedding!

The longtime rumored teen lovebirds were totally “making out” at Kimye’s wedding reception, said a source to E! News in May. What better place to share a smooch or two than a romantic Italian wedding?

To add more fuel to the romance fire, Smith reportedly left Florence with the Kardashian clan.
But the youngest “KUWTK” sibling has denied anything romantic with the “After Earth” actor.

“Jaden’s a close friend of mine,” tweeted the teen designer at the time. “Wasn’t caught making out with anyone at my sisters wedding lol.”

The two teens have been friends for a long time, but have and may never admit to dating each other. And Smith seems to fit right into the Jenner and Kardashian group just fine, too.

Kendall Jenner is about to eclipse big sister Kim Kardashian: So what is the teen model’s secret?

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The stunning teenager has come straight from an American reality TV show to wow fashionistas across the globe and is now so sought after for next season’s catwalk shows that already she is being offered starring roles for January – the biggest at London Fashion Week.

She is, with no exaggeration, the most popular celebrity on the planet at the moment – yet we know little about her – other than she is Kim Kardashian’s little sister, part of the Kardashian/Jenner family dynasty that is currently at the heart of the show business industry.
And she is about to eclipse her elder sibling.

Just 18-years-old, the daughter of Kris Jenner and her estranged former athlete husband Bruce, Kendall is already amassed a fortune of £4 million, that though, is about to get much more impressive.

Kendall Jenner ‘bullied backstage by models’ who put cigarette butts in her drink

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The 18-year-old was the undisputed catwalk queen of New York Fashion Week and she’s currently in Milan ahead of their runway series.
But despite her rising star, Kendall, who has also dropped her last name for professional reasons, is allegedly the victim of some serious hazing behind the scenes.

“The other models worked so hard to get a spot on the runway and didn’t think it was fair that she was there,” an insider told In Touch magazine of her stint in the Big Apple.

Kendall Jenner blames Kardashian sisters for stalling modelling career

“They thought she was getting special treatment and just weren’t okay with it.”

“They started acting so bitchy— some even put out their cigarettes in Kendall’s drink,” the source added. “Models can be cruel, especially with someone new and entitled.”

She made her runway debut last season and has since walked for Chanel, Marc Jacobs, Diane Von Furstenberg and Tommy Hilfiger.

And the reality star has quashed reports that her famous family pulled strings to get her gigs, insisting that her last name has gone against her in landing high profile jobs.

Kendall Jenner puts modelling first as she ‘doesn’t have a romantic life’

She’s taking her turn in the spotloight seriously and has even banned big sister Kim Kardashian from attending shows

“She called me before and was like, ‘Hey I was invited to the show, I just wanted to let you know. Do you want me to come?’ and I was like, ‘No’.”

“I want to be high fashion. I want to be taken seriously. People think that this [success] just came to me. But it didn’t. What I have has almost worked against me.”

Kendall Jenner: Model Bosses Think She’s ‘Too Fat’ — Ridiculous?

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Kendall Jenner has been stepping out of her sisters’ shadows and on to the high fashion runways, but could her size be getting in the way? You won’t believe what a magazine is claiming about her weight!
In the latest issue of Famous mag, Kendall Jenner is on blast for being too fat to be a model! The 18-year-old model isn’t a stranger to criticism but this headline may be taking things a bit too far. We think Kendall is totally perfect!

Kendall Jenner ‘Too Fat’ For Runway? — Model Bosses Tell Her To Lose Weight
There was a time when Kendall Jenner was being picked on for being “too skinny” but now, an Australian gossip mag is saying that the young star is being called out by her bosses for being “too fat!”

The magazine also claims that Kendall was “devastated” after being ordered to lose 8kg! Oh, it gets worse! Pictures of the KUWTK star were actually photoshopped for the cover to look like she has cellulite!

Kendall Jenner Chows Down On Gelato After Being Called Fat
Good thing there are pics from the Tommy Hilfiger show that proves that the cellulite was added in by the magazine.

Good try, Famous mag!

Sexy Instagram Pic — Kendall’s Hot Bod
It is clear from Kendall’s latest insta post that her body is nothing short of perfection.

The reality show star showed off her lean figure in a fuzzy yet still seductive photo. Kendal snapped the pic fresh out of the shower, and although it is hard to tell, she appears to be naked!

She’s even showing off her trademark Kardashian behind! What do YOU think, HollywoodLifers? Is Famous mag taking things way too far by calling Kendall fat? Let us know your thoughts in the comments below!

– Shira Benozilio

Kendall Jenner Breaking Away From All Things Kardashian – Bans Sister Kim From Shows

kendall_jenner_cannes_2014For Kendall Jenner, being considered a Kardashian isn’t all it’s cracked up to be. In fact, Kendall sees it as more a liability than anything else. In a recent interview with LOVE magazine, the 18-year-old model bluntly admitted that her association and role on Keeping Up with the Kardashians household has actually hampered her high fashion modeling career. As she said in the interview,

“I was like, ‘You know what? I want to be high fashion.’ I want to be taken seriously … People think that this [success] just came to me. But it didn’t. What I have has almost worked against me. I had to work even harder to get where I wanted because people didn’t take me seriously as a model. Because of the TV show.”

And so Kendall Jenner has decided to be known as simply Kendall, with the hopes that eliminating her easily-recognizable name will help her succeed in the world of high fashion.

As Kendall explains, “I went on castings and some people weren’t feeling me because of my name. But it was great when people didn’t recognize me. I was like, ‘Thank you. Please don’t recognize me.’”

And dropping the name Jenner has, so far, proved to be a smart move on Kendall’s part. Since going by just “Kendall,” the model has been asked to walk on more runways than before, and on Monday, Kendall was spotted leaving LAX for another modeling job, after just returning from another modeling job just a few days earlier. Kendall really is making a name for herself in the fashion world – Glamour magazine recently referred to her as a new style icon.

And Kendall is taking it a step further than just dropping the name Jenner – she has asked that big sister Kim stay away from her fashion shows, as well.

As Kendall said in a recent interview, “Kim was invited to a lot of the shows that I was in. She called me before and was like, ‘Hey, I was invited to the show, I just wanted to let you know. Do you want me to come?’”

Kendall’s response to sister Kim’s question?

“No.”

And it seems as though Kim is actually respecting little sister Kendall’s wish – she has gone to very few fashion shows during Fashion Month this year. This has allowed Kendall to enjoy the spotlight for herself for once, and to be recognized as a talented and beautiful high fashion model rather than being known as the little sister of Kim Kardashian.

What do you think? Is Kendall better off not being associated with her sisters?

Younger model! Kendall Jenner set to outshine her sisters as Australian company ModelCo confirm the teenager is ‘in discussions’ to front the skincare brand

indexShe graced the cover of Australian Vogue aged just 17.

And Kendall Jenner’s love affair with Australia is continuing, with the teenager set to join the ranks of Rosie Huntington-Whiteley and Dannii Minogue as the face of Aussie skincare range ModelCo.

The model and Keeping Up With The Kardashians reality star, 18, is poised to sign a contract with the cosmetics brand, with a spokesperson telling Daily Mail Australia on Sunday that: ‘[Founder] Shelley Barrett is always on the lookout for the next hot thing…and she thinks Kendall is it.’

Huh? Kylie Jenner’s Modeling Shots Are Less Provocative Than Her Sister’s

kylie-img-1Earlier this summer, a series of Facebook rumors suggested that Kylie Jenner was super jealous of Kendall Jenner’s modeling career. It’s not clear whether there’s any truth to the gossip, but the youngest Keeping Up With The Kardashians star is apparently interested in modeling. She recently completed a shoot for Byrdie, and what’s more, she managed to keep her clothes on!

Kendall Jenner’s modeling shoots keep getting more and more provocative. The once shy reality star is now perfectly happy to show off her body. Meanwhile, her rebellious little sister — who enjoys dressing in racy outfits when she’s out on the town — seems perfectly happy to cover up for photo shoots. Such was the case the other day, when Kylie showed Twitter followers her latest modeling images. In the photos, the celeb channeled the 60s mod look — without a hint of cleavage!

Kylie, who was obviously proud of her shoot for Byrdie, told fans, “Yay! My @byrdiebeauty pics are out. Go to Byrdie.com to see the rest of the story.” In addition to the pictures she shared on Instagram, the reality star also posed in a puff dress from Lisa Perry and a purple ensemble from House of Holland.

After showing off a series of shockingly demure looks, Kylie told readers all about taking selfies, explaining, “It’s all about good lighting, usually by a window with diffused light, and finding your best angles. Just take a bunch of photos, you can always erase.”

Could Kylie Jenner’s modeling efforts be proof that she’s reached the end of her rebellious phase? We know you have an opinion and we want to hear it, so feel free to sound off in the comments section below!